February 4, 2012

The Small and Mid-Sized Business Forecast

The Small and Mid-Sized Business Forecast

By HP – www.hp.com

Small and mid-sized business (SMB) owners are optimistic about the future, and are taking proactive steps to help solidify their success. That’s the word from experts, who expect many small and mid-sized businesses to implement technology this year, focusing on security and mobility.

Here’s a closer look:

Security Takes Center Stage

Small and mid-sized businesses are increasingly concerned about protecting their assets and making sure that their systems are up and running. It is estimated that 40 percent of small and mid-sized businesses do not currently use any anti-virus software; others often have outdated or expired versions of anti-virus software.

How will small and mid-sized businesses become secure? Since they tend to have a limited IT staff and often lack the internal resources to define their security requirements, many will turn to outside sources of expertise. Experts suggest talking with knowledgeable technology providers such as HP for guidance on which product or solution best fits your small to mid-sized office. The company offers a wide range of security services and solutions, including the Vulnerability Assessment Service that can help small and mid-sized businesses identify and fix areas in their networks that are not secure and vulnerable to attacks.

Small Businesses Go Mobile

Small to mid-sized business employees tend to be on the move and cannot be tethered to their desktop. As a result, many businesses have developed a keen understanding of how mobilizing their workforce boosts productivity, efficiency and revenue. In 2005, small and mid-sized businesses will increasingly demand simplicity, security and a seamless, integrated mobile experience that works for them.

However, SMBs will not adopt just any technology. In 2005, small businesses will ‘go mobile with notebooks and PDAs/smartphones, while mid-sized businesses will likely take advantage of wireless networks or VPNs (virtual private networks), enabling employees to work from almost anywhere in a secure fashion.

The increased demand for mobile technology has caused technology companies to adapt; HP, for example, is answering demand by developing new wireless products that allow small and mid-sized businesses have a seamless and secure mobile technology experience.

Article provided by HP’s Small and Mid-Sized Business Unit

www.hp.com

Beefing Up Your Company’s Security Playbook

Beefing Up Your Company’s Security Playbook

by Manny Novoa, HP – www.hp.com

The shift to a digital, mobile and virtual world means that even the smallest businesses are increasingly at risk from cyber threats.

Other factors that motivate companies to deploy IT security solutions include SPAM prevention, desire to reduce the risks associated with Web-based business operations

and regulatory compliance.

The Sarbanes-Oxley Act for instance, has a provision mandating that CEOs and CFOs attest to their companies having proper “internal controls.” If a company’s IT system is not secure, then management is at risk signing off on internal controls, so it becomes necessary to ensure auditable security measures are in place.

While many smaller business owners now understand the need for increased IT security measures, it may be confusing trying to determine where to begin. The following are four critical areas to help small and medium businesses (SMBs) beef up their security “playbooks.”

1. Build your offense.

The most crucial component of securing your business is to develop a security program that educates you and any employees on the vulnerabilities of technology, and puts in place processes to help avoid risk. No matter how much secure technology you have in place, you can’t be safe without support from your technology users. A robust security governance policy, including basic IT security training for all new employees and strict user access policies, is also key.

Your governance policy should cover the basics such as “thou shall not post your password next to your monitor, open suspicious looking e-mail or give anyone your

password, or thou shall be fired,” to ongoing education about the latest external threats. It’s also wise to set specific access rights to help prevent employees from inadvertently giving outsiders access to sensitive information, and to potentially protect from malicious insiders.

2. Block and tackle.

The key to protection from external threats is to have several layers of defense. As the magnitude of e-mail virus damage has proven, humans are fallible, so barriers such as firewalls and virus software are a must. Additional hardware-based solutions can provide added data protection—especially important for portable devices. In the case of theft, it’s the DATA on the system that becomes the clear concern, not so much the loss of the actual device.

For example, HP’s Protect- Tools portfolio includes Embedded Security and Smart Card solutions for select HP business desktop and notebook PCs. HP’s ProtectTools Embedded Security solution can protect user data and access to the system by using an embedded chip for added data encryption. The HP Smart Card security solution uses a creditcard-like security device to make system access more secure, by combining something the user has (a Smart Card) with something only the user knows (a password/PIN).

3. Keep on your toes.

Sometimes glitches are discovered in software that may leave a system or network vulnerable to attack, so ensuring timely patch management is critical. Even a

virus utility or personal firewall is only as good as the last update for “known” attacks. Proactive policies must be put in place to “force” users to update these periodically or automate that update process.

IT vendor’s offer technology patch management solutions, such as HP’s Client Management Solutions, to facilitate this process and help automate IT systems updates.

4. Have a strong second string waiting to take the field.

A final recommendation is to have a consistent data backup program. Daily data backup to an onsite, or preferably off-site, storage solution can protect a company from losing significant portions of its critical financial data and intellectual property in the event of a security breach.

Look for PCs that offer local recovery, like that provided by Altiris on HP desktops, to prevent loss of individual user data in the event that an employee opens an infected e-mail that destroys information on their system. A company can usually recover from loss of one day’s data, but loss or damage of all electronic company information can be devastating for a small business.

—especially important for portable devices. In the case of theft, it’s the DATA on the system that becomes the clear concern, not so much the loss of the actual device.

For example, HP’s Protect- Tools portfolio includes Embedded Security and Smart Card solutions for select HP business desktop and notebook PCs. HP’s ProtectTools Embedded Security solution can protect user data and access to the system by using an embedded chip for added data encryption. The HP Smart Card security solution uses a creditcard-like security device to make system access more secure, by combining something the user has (a Smart Card) with something only the user knows (a password/PIN).

3. Keep on your toes.

Sometimes glitches are discovered in software that may leave a system or network vulnerable to attack, so ensuring timely patch management is critical. Even a

virus utility or personal firewall is only as good as the last update for “known” attacks. Proactive policies must be put in place to “force” users to update these periodically or automate that update process.

IT vendor’s offer technology patch management solutions, such as HP’s Client Management Solutions, to facilitate this process and help automate IT systems updates.

4. Have a strong second string waiting to take the field.

A final recommendation is to have a consistent data backup program. Daily data backup to an onsite, or preferably off-site, storage solution can protect a company from losing significant portions of its critical financial data and intellectual property in the event of a security breach.

Look for PCs that offer local recovery, like that provided by Altiris on HP desktops, to prevent loss of individual user data in the event that an employee opens an infected e-mail that destroys information on their system. A company can usually recover from loss of one day’s data, but loss or damage of all electronic company information can be devastating for a small business.

Article provided by HP’s Small and Mid-Sized Business Unit

http://www.hp.com

Intellectual Property Law 1

Intellectual Property Law

Intellectual Property Law can be quite confusing at
times. Copyrights, trademarks and patents all have a role in protecting
your hard earned content and knowing their role is half the battle.

Intellectual property in itself refers to the creations of the mind, including
such things as: artistic works, literary works, inventions, names, images, symbols,
and designs used in commerce. In other words, the intellect that is the
possession of an organization or an individual is considered intellectual
property.

Intellectual property is divided into two categories, copyrights and industrial
property.

Copyrights give the authors of an exclusive work, exclusive rights to that work
for a limited amount of time. Copyrights cover such literary and artistic works
as novels, poems, plays, films, songs and other musical works, artistic works
(drawings, paintings, sculptures and photographs) and architectural designs.
Copyrights, which must be renewed periodically, allow the creators of a piece
of work, the opportunity to benefit from that piece of work.

Industrial property includes patents, trademarks, industrial designs and
geographic indications of source.

Patents give the inventors of a new product, a certain (limited) amount of time
in which he/she may prevent others from making, selling or using the invention
without authorization.

A trademark is an intellectual property protection which is used to protect the
distinctive features that distinguish one product from another. Those features
can include such things as: symbols, colors, brands, names, sounds, smells,
shapes, and signs.

Fortunately, Intellectual property laws benefit the creator of a property, by
rewarding that creator for his/her innovation and creativity. Also, society as
a whole benefits from intellectual property laws, by the fact, that these laws
encourage creativity, therefore allowing the rest of us to benefit from the
wide range of products and services that are produced.

Any violation of a trademark, patent or copyright could constitute the grounds
for an intellectual property lawsuit. If you feel that you have been victimized
it would be wise to consult a qualified attorney in your area. Find an attorney
or law firm, which specializes in intellectual property law. Know your
rights and protect them accordingly.

About the author:

Joe Regan writes articles for many major websites including but not
limited
to: www.hugesettlements.com, www.nurseuniverse.com,, Intellectual Property Law
and www.bubbajunk.com. Joe can be
contacted
at jregan@verticalag.com.

How To Turn Freebies Into Sales

How To Turn Freebies Into Sales

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they’re getting more for less.

It’s important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there’s no shipping or physical material costs.

Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.

FREE COUPON/GIFT CERTIFICATE

Offer potential customers a free coupon or gift certificate for a back end product or service you’re selling. This will increase your chances for repeat purchases.

FREE BOOKLET/E-BOOK

Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.

FREE MEMBERS ONLY WEB SITE

Offer a free membership into your members only web site. Tell them what it normally costs for people who don’t purchase.

FREE AUDIO CASSETTE/VIDEO

Offer a free audio cassette or video to people who buy. Let them know this audio cassette or video can’t be found anywhere else, only through this special offer.

FREE E-MAIL COURSE

Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson.

FREE CHAT ROOM SEMINAR/CONSULTING

Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.

FREE GIFT

Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.

About the Author

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The Perfect Fit: Women & Franchising 1

An interesting combination of factors at this time in history may be the reason so many women are turning to franchising to fulfill their entrepreneurial desires. Women?s increased financial power, better education, and corporate experience, combined with their desire for more autonomy and desire to connect with others who share their values make franchising a great fit for many women.

Women are better educated now than ever. They have accumulated considerable corporate experience. After years in the corporate world they are tired of being locked into super-human schedules which often include brutal hours and travel obligations. They have grown weary of corporate politics, the corporate craziness of power struggles and meaningless competitive games. They are bored with unchallenging positions. They long for greater autonomy, flexibility and control of their schedules. They begin to hear that entrepreneurial voice, saying ?You?re smarter and more capable than 90% of the management team ? why not use your talents to run your own show?? or, ?I?ve paid my dues and now it?s time to do work that I love, work that feeds my soul.? or, ?Why am I working myself to a frazzle to build equity in someone else?s business? Why not build equity in my own??

But women can also feel a note of caution about business ownership. They might begin to wonder if starting their own business will be even more demanding than working for someone else. They may have heard horror stories of entrepreneurs that worked day and night with little financial reward. Or they wonder if they would miss the companionship of working with colleagues; they want to be in business for themselves, but not by themselves. They want to be business owners, and at the same time they want to be faithful to family relationships and responsibilities. Whether single or married, they don?t want to take an unreasonable risk that could negatively effect their family or their security. Franchising can often be the perfect fit.

Several characteristics unique to franchising make it tremendously appealing to women. By nature women are relational, they generally enjoy, in fact crave, opportunities to work with others toward a shared goal. Women like to connect at a deeper level, to feel that bond of shared experience. Experiencing something in common with others is rewarding at a deep level. Becoming a part of a franchise system meets this need. It offers women a way to be connected with like-minded souls ? you have a built in team of franchise owners with whom you can connect. You?re not alone. Once you sign the franchise agreement, you become a part of a community.

Starting any business is a risk, but buying a franchise mitigates that risk for many women. Buying a franchise means you are purchasing a proven model, along with training and operations systems that have been tested and validated. You don?t have to reinvent the wheel. Because it?s a proven model it often accelerates the start-up phase, when a business can tax even the most energetic entrepreneur. You don?t spend months or years wondering if you?ll ?make it.? You have the confidence that if you follow the plan, the training, the systems, you are highly likely to succeed.

Franchising may help you be move more quickly to becoming profitable. There are two primary functions in any business ? the developmental function and the implementation function. With a franchise, the entire business concept development cycle has been completed (not to mention paid for) by the franchisor. Once you purchase a franchise, you start right in with the implementation cycle. The majority of your time can be spent on obtaining and keeping customers, not on determining what customers really want and how to provide it. Imagine how many months or years it would take you to come up with your own viable concept — the product, the services, the pricing, the financial targets, the staffing plan, the entire marketing package, the materials, the website, the sales plan, the sales scripts, and everything else involved in creating a business ? perfecting everything as you go along, at the same time you?re trying to generate business to pay for the development cycle. Franchising launches you quickly into generating income. You have completely developed and tested products and services to sell. You have branding systems, marketing materials, and operational processes completely developed for your immediate implementation. Very likely, you?ll have access to a website. Yes, you have to get your own customers; yes you have to work hard; yes, you have to be networked in your own community. But you can begin making the business work immediately and move more quickly to being profitable.

Which brings us back to not being alone ? your franchisor wants to see you succeed. Franchising gives you access to people who know what it?s like to walk in your shoes who are invested in your success. Most franchisors provide initial training and ongoing mentoring through a variety of means. When you aren?t sure how to handle a certain situation, you can pick up the phone and call someone who has been there and done that. When you have an exciting success, you can pick up the phone and call someone who will be celebrating with you.

For many women, franchising is a perfect fit and the most congruent way to listen to that entrepreneurial voice.

Copyright 2005 Darcie Harris

About the Author

Darcie Harris is co-founder of EWF International?, an Oklahoma based firm providing peer advisory groups for women business owners and executives. EWF International? franchises are available throughout the Southwest. View this article and others at www.ewfinternational.com. darcie@ewfinternational.com