February 10, 2012

Article Marketing still a good way to gain links and exposure?

Article Marketing still a good way to gain links and exposure?

Writing articles and publishing them on different article websites like Ezinearticles.com or GoArticles.com was a great way to build back links to your websites. However, it seemed like that Google is putting the foot down on this way to promote your website. It made the impression that this is no longer a good way to get the word out about your website. I did do some research on keywords one of my website is being found for and to my surprise the #1 spot in Google belonged to an article published on EzineArticles.com. My website was found further down – ranking #5 for a similar article (unique content). I reviewed the EzineArticles article and it was available on several other websites. So, Ezinearticles.com still seems to carry to some valuable power and if you are trying to promote your website it might still be worth doing so with article writing.

However, the one thing I would recommend – write your articles specifically for the article websites. Don’t publish it on your own websites. Give EzineArticles.com and the other article websites a unique version and with a little luck you might have a #1 spot in Google and from there get a good link back to your website and receive good, targeted traffic as well.

What is article marketing at all? Article marketing establishes yourself as an author. You write articles and publish them on the Internet in different ways. Goal can be to either become an authority in your field or to allow others to re-publish your articles with the idea that they also have to link to your website. This would be considered SEO or search engine optimization. Search engine optimization is done to rank your website well in search engines and to gain natural traffic for your website.

Your Business: Part-Time Real Estate Agent

Your Business: Part-Time Real Estate Agent

Is your business being a part-time real estate agent? Well, if so you better be good as otherwise the market will tear you apart. I am currently in the market trying to sell my house and I already bought a new one. I have been dealing with a very professional real estate agent who owns her own agency and does this full-time. However, during the process I visited many open houses and talked to many real estate agents and watched how everyone was doing things. It’s amazing how easy it is to separate the full-time realtors from the part-time people. And often this is the same separation between a successful realtor and someone less successful and less professional.

If you are a part-time real estate agent you have a great shot at this business. The main thing however is to separate yourself from all the other part-time realtors out there. It starts with your appearance. Look professional at all times when being a realtor. Don’t go overboard, but do not go cheap. Drive a decent car – not something too old. Understatement is fine if done correctly. Instead of driving a Lexus or Mercedes Benz you could drive a loaded 4-5 year old Jeep Grand Cherokee.

An experienced real estate agent advises customers in regards to what to do in their house to make it look more appealing. I have seen too many part-time agents not really knowing anything about home staging. Being a real estate agent means to be passionate and knowledgeable, too. This separates the boys from the men so to speak. This job is not just about the money and that is often shown in how successful a real estate agent is. They hope the house will sell itself and they can collect a nice commission. This might work in boom times to an Ok level, but when you collect $20,000 per month in commissions, your more professional counterparts make 4 or 5 times as much + build a loyal customer base at the same time.

This article only scratches the surface about this topic. Being a real estate agent can be a very rewarding business. However, treat it as a part-time business and success will never come.

7 Tips to Improving Your Cash Flow

7 Tips to Improving Your Cash Flow

Cash is King… That is what everyone tells us and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle is so well known, then why is it that so many businesses struggle? Sometimes the obvious is not always so obvious when you are entrenched in running the day-to-day aspects of your business. Here are 7 Tips to Improve Your Cash Flow!

1. Cash and Carry. Operate a cash and carry type business versus worrying about receivables. The best business plan is one where customers pay at the time of purchase so you don’t have to worry about invoicing or collection procedures. Invoicing and collections take up valuable time, so you want to come up with creative ways to incentivize payment immediately. Set the ground rules in the beginning so your clients know what you expect.

2. Receivables Collection. Collect your receivables in a prompt manner. Don’t let them hang out there forever until your customers decide they want to pay you. Being a good steward of your business is “good business”, so have a process in place for invoicing and collections. The longer your receivables are outstanding, the less likely you are to collect. You don’t have to be mean and rough to collect promptly from your clients. A good rule of thumb is that you should always have a due date on the invoice and then send out a follow-up statement within 10 to 30 days from the due date. Each industry and business environment has different insights as to what is the “ideal” time. I would not send follow-up correspondence any sooner than 10 days past due. Payment may just be delayed by the mail; however, waiting longer than 30 days is too long. If you have not received payment within 45 to 60 days of the due date, then a phone call should be made to follow-up with your customer. Accounts that go past due 90 or more days should be taken to the next level of collections with an outside agency, internal collection “ninja” or any other mode you have established for collections. Find what works best for your business and stick to it. Each day that you are delayed in receiving payment is an additional cost of doing business. Time is money.

3. Receivables Funding. Implement an accounts receivable funding program. Factoring of accounts receivable has become very popular and it can be a great way of keeping the cash flowing. Businesses who deal with large businesses or government agencies lend themselves to utilizing factoring programs. If your clientele is made up of small businesses or individuals, you may find it more difficult to establish an accounts receivable funding program. Why? Funding companies are monitoring risk. There is less risk with larger companies or government agencies. Or so they think!

4. Vendors. Negotiate terms with your vendors to help delay the outflow of cash payments. Lots of vendors have payment terms where you can delay the payment until end of the month or maybe even up to 60 days. This allows you a little float time to use their money while you are working on your project. Then hopefully you’ll receive payment from your customers prior to needing to pay for the products you purchased. Some companies also go the route of consignment. Then you are selling someone else’s goods and don’t have your money wrapped up in inventory. This option can help you increase your product offerings without having to invest large amounts of money in inventory.

5. Customer Deposits. Have your customers pay a deposit prior to the start of the job. This will help you cover your upfront costs as you start the projects. It’s very common to have a deposit with the signing of your contract. It decreases the risk associated with nonpayment because you’ve received a portion up front. You can also implement periodic payments throughout the contract vs. a single payment upon completion of the project so that cash is flowing in consistently.

6. Revolving Credit Line. Establish a revolving line of credit through a lender to help you with potential cash flow crunches. Especially if the amount of savings from prompt pay discounts are greater than the financing charge from the lender or the lender’s financing charge is less than what your vendors might charge for late payments. This helps give your business a safety net so that you can continue to operate during those times when you are offered great specials if you buy today but may not have extra cash available.

7. Savings Fund. Establish a savings fund to help you operate through slow times. Most businesses have swings in their business flow and managing cash effectively can be a challenge. Store away extra during the good times to help alleviate issues during the slow season. I know this sounds easier than it is, but if you take out a percentage each month and transfer it to a savings account then it will be “out of sight and out of mind.”

You may find that each of these 7 tips is viable for your business, or maybe only 1 or 2. Anything that you can do to focus on better cash flow will provide benefits to your business. The worst thing you can do is sit back and “hope” that things go well. Look around! See those “CLOSED” signs on the surrounding shop windows? They played the “hope” game and lost. What are you going to do? Hope? No…implement a plan for cash flow management starting now.

About the Author

Copyright 2005 Pam Newman

Pam Newman helps business owners keep money from slipping through their fingers. Pam is a Certified Management Accountant, Certified QuickBooks ProAdvisor, and Author of Out of the Red and Unlocking the Secrets of QuickBooks. Pam believes that it is important for you to understand the financial picture of your business, so that you can make informed decisions. For more information, please visit http://www.rppc.net

Dealing With Clients Not Paying Your Invoice

Dealing With Clients Not Paying Your Invoice
by: Inka-Maria Kunz

Providing a translation is providing a service. Imagine you having provided the appropriate service, delivered it on time, invoiced the client accordingly (indicating a payment date not so far into the future) and the suggested payment date comes and goes without any money pouring in on your needy bank account – what do you do, how do you react? Needless to say that we are not considering the fact of this being a client that has been employing your company for a while or due to some unknown stroke of fate the bank made a mistake.

You’d be surprised if I tell you that approximately 85 % of the relevant translators DO NOTHING. My colleagues anticipate timidly that it suddenly dawns on the client to settle the unpaid invoice. A little percentage of these 85 % will send a reminder after a couple of weeks and then continue waiting for an appropriate reply.

The Net certainly offers numerous options to find prospective clients quick and efficiently, but it also offers yet unknown options for crooks. In the various translators portals reports are circling about colleagues that have abstained in every single known case from paying their translators the respective dues. Now these companies enter the market under a new company logo & name and claim to act as collection agencies for those poor mistreated translators! Well, I call THAT a paradox, wouldn’t you agree? Still there are colleagues who sincerely ponder to employ those companies!

Before setting up a translation agency I worked as an Executive Assistant for a well-known private equity investor in Germany. Our daily bread was dealing with the visions of prospective CEOs of future start-up companies. Needless to say that there were many among those prospective emerging companies aiming to sell blue balloons with polka dots over the Net if given a chance and the respective capital. So my professional background is business related which now comes in handy when dealing with insolvent clients.

In the case of unpaid invoices the employment of a competent collection agency is absolutely vital. You find numerous providers in the yellow pages. Important for you as a one-man business is finding the RIGHT collection agency for your needs, meaning one that charges the debtor all relevant fees and not you. I found mine thru a good friend who had faced this problem in connection with her hosting service. The tip was worth its money in Gold!

The collection agency also pointed out that before accepting any job in the amount of several thousands $ it might be a good idea to have the client’s financial standing examined first. This is not too expensive and might save you from future heartaches and nightmares. You will know beforehand if the client is up to his/her word and if you can rely on prompt payment for any service delivered.

I have had this happening to me before: I had translators who simply forgot to invoice their translation after delivery and I had translation agencies that either forgot to pay the invoice or told me the check got lost in the mail. Sure thing. Guess my translation for those clients next time (if at all) will get lost in cyberspace, hah?

About The Author

This article was written by Inka-Maria Kunz, CEO of a flourishing multilingual translations agency with offices in Germany and New Zealand. This article may be printed or used in its entirety with full author contacts and details. For more information, translations or purchases of a new website/e-business, contact the author thru the official website www.linguatransl.co.nz or the blog www.linguatransl.blogspot.com.

Traps To Avoid When Developing Your Business Ideas

Traps To Avoid When Developing Your Business Ideas
by: Anne Hastings

Most home businesses fail because the ideas behind them weren’t commercially viable. The home business ideas that you choose to develop are critical in determining whether you will be successful.

To help you develop home business ideas that will propel you to success, we’ve put together the key traps to avoid when developing your home business ideas.

1. Failing to Understand Your Market

Although you are most likely to be successful if you do something you enjoy, home business ideas based on your hobbies or interests aren’t enough on their own to guarantee success.

When you’re developing your home business ideas, you need to evaluate the market potential. In other words examine how many people would be interested in buying into your home business ideas, what your competition would be and how much you’d need to spend to turn your home business ideas into a viable commercial proposition. You should also think carefully about how unique your home business ideas are and what you could do to make them stand out from the competition.

In other words, failure to gain a clear understanding of the market potential for your business ideas is the first trap you need to avoid when developing your home business ideas.

2.Developing Home Business Ideas Without Adequate Planning

It’s great if you’re enthusiastic about your home business ideas. However, don’t allow this enthusiasm to cause you to plunge into developing your home business ideas without adequate planning.

It’s vital that you plan every step you take carefully to ensure that the way in which you turn your home business ideas into a reality is well thought through. Many people who try and start home businesses ignore the planning process.

A carefully considered business plan is essential for your success as it will ensure that your home business ideas are developed in a logical way.

3. Being Afraid To Ask For Help

Many people are afraid to ask for advice when they are honing their home business ideas because they are scared that someone will steal them.

This can be a mistake. By speaking to other entrepreneurs who have developed home business ideas of their own, you can learn from their mistakes and their positive experiences. Of course, you shouldn’t speak to someone who has a home business in the area you’re interested in.

The other way to get useful information to help you develop your home business ideas is by working as an employee or intern in a similar business.

4. Not Having Adequate Funds To Develop Your Home Business Ideas

The sad truth is that even if you have a great home business idea, if you can’t afford to develop it properly, you’ll never be a success.

About The Author

Anne Hastings
www.home-business-ideas-4u.com
feedback@home-business-ideas-4u.com