October 1, 2014

Press Release: MediciGroup® is Certified by Women’s Business Enterprise National Council (WBENC).

Press Release: MediciGroup® is Certified by Women’s Business Enterprise National Council (WBENC).

MediciGroup an industry leader in patient recruitment and retention for clinical trials has been certified by the Women’s Business Enterprise National Council (WBENC).

(PRWEB) June 27, 2005 — MediciGroup an industry leader in patient recruitment and retention for clinical trials has been certified by the Women’s Business Enterprise National Council (WBENC). MediciGroup’s certification number is 240085. This certification formally acknowledges that MediciGroup is a company independently owned, controlled, and managed by a woman.

“Obtaining this rigorous certification is an achievement. With our strong track record, and our WBENC Certification we offer pharmaceutical, biotech and medical device companies with another reason to choose MediciGroup, to accelerate their clinical trials” said Liz Moench, President and CEO of MediciGroup, Inc., “We are proud of our success as a woman-owned business. This will be a way of letting people know about it.”

The WBENC certification process is comprehensive. Independent reviewers examined MediciGroup’s professional, legal, and financial status, followed by an on site visit to MediciGroup’s headquarters.

For additional information about MediciGroup’s WBENC certification process, please visit www.medicigroup.com/WBENC

About MediciGroup, Inc

MediciGroup (www.medicigroup.com), headquartered in King of Prussia, PA is a leader in clinical trial marketing services for like science companies. Since 1992 MediciGroup has pioneered the development and implementation of direct-to-patient recruitment and retention programs for the clinical trial industry. MediciGroup has provided strategic clarity and inherent flexibility by combining its experience, commitment and technical expertise to meet each client’s unique challenge.

Website: http://www.medicigroup.com

About WBENC

The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations. It also is the largest third- party certifier of businesses owned and operated by women in the United States.

For more information about the Women’s Business Enterprise National Council (WBENC) please visit http://www.wbenc.org

10 Ways To Get More Profit From Your E-zine

10 Ways To Get More Profit From Your E-zine
by: Ken Hill

Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers.

The following tips will provide you with ways to successfully increase the revenue you get from publishing your own e-zine:

1. Write your own articles.

Writing articles will help you to connect with your readers, share your knowledge, and promote your business through your resource box. If you have an affiliate program, let your subscribers as well as your other affiliates reprint your articles with their affiliate URLs in your resource box. You’ll be able get more of your readers and visitors to join your affiliate program and successfully promote your business.

2. Include testimonials for your products or services within your e-zine.

Your testimonials will increase your readers’ confidence in your product. Include testimonials from your customers and also from other experts in your field.

3. Provide examples of how you’ve helped your clients.

For instance, if you design web sites you could provide examples of the web sites you’ve designed. Your clients will enjoy the free promotion that you give them and you’ll be able to showcase your work.

4. Offer a free e-book as a bonus for subscribing.

Your e-book will help you to successfully promote your business and also help you to effectively promote affiliate programs you’ve joined to your new subscribers.

5. Sell advertising space.

Once your e-zine is of sufficient size, you can rake in more profits by selling ads to your subscribers and visitors. Offer your readers special limited time offers to get more people to buy advertising for the first time and to get more repeat sales. Also provide testimonials in your e-zine and on your site that share how advertising in your e-zine has paid off for your advertisers.

6. Write a product review.

Your product review will help you to successfully “soft sell” your affiliate program’s product to your subscribers. Focus your review on how their product will specifically benefit your readers, and share your positive experiences with the product. Don’t be afraid to point out some minor negative aspects about the product, and keep your review hype free. You can also write reviews about products you’ve bought that disappointed you. Your subscribers will appreciate your honesty and you’ll be able to increase their trust in you.

7. Swap an ad for your business.

You’ll be able to get your ad run at no cost in a targeted e-zine in exchange for running that publisher’s ad. Track your swaps, and then swap your ads for longer runs with publishers whose e-zines gave you an excellent response.

8. Swap a recommendation with another e-zine publisher.

Recommend another publisher’s product in your e-zine in exchange for her recommending your product. You’ll be able to get more sales than you would from a paid e-zine ad because your product will be endorsed by a trusted source.

9. Use your thank you page to your advantage.

Your thank you page is a great place to offer a special sale, recommend one of your affiliate programs, and include your signature file. In addition, you can get more new subscribers that would be interested in your products by swapping an ad or recommendation for your e-zine on this page.

10. Send out a special solo mailing to your subscribers.

You could announce a special promotion, a new teleclass, or a sale on advertising in your e-zine. Keep your special mailings to one or two a month. Bombarding your readers with emails will decrease the effectiveness of your mailings and cause you to get more unsubscribe requests.

About The Author

Article by writer, Ken Hill. Do You Publish an E-zine? Want more subscribers? Put your e-zine promotion on autopilot with this must have e-zine promotional tool. Over 1600+ places to promote your e-zine. Learn more now at: http://www.scstats.com/r.cfm?i=4604.

The Power of Partnering

The Power of Partnering
by: Kelley Robertson

“Get the sale at any cost.”
“Make more calls.”
“Tell them what they want to hear.”

Sales professionals in virtually every industry are under tremendous pressure to close sales. It is not uncommon for them to hear comments similar to ones above from their sales manager, supervisor, or boss. But this approach does not create trust with customers and does not encourage repeat business or a lasting relationship.

A more effective approach is to develop a partnering relationship with your clients. This means working with them to help them achieve their goals and objectives. Simple in theory, this strategy requires a completely different approach. Here’s what I mean.

In the majority of sales meetings, the sales person looks for ways to position his or her product/service so that the prospect will buy it. However, a partnering approach means putting your goals and objective aside. It means focusing 100% of your attention on your customer. It requires a self-less mindset because there are situations when the best solution is not yours. In fact, it may mean telling your customer to contact a competitor. I experienced this just a few days before writing this article. A subscriber to my e-zine contacted me about delivering a particular service. Although I may have been able to help her, I knew someone who could better meet her requirements. It was mentally difficult, but I made the decision to refer her to my competition.

Partnering also means that you provide exceptional follow-up to ensure that your customer is completely satisfied with their purchase. This does not mean you make just the obligatory follow-up call. It means you explore their actual use of your product and/or service and help them maximize its full potential.

A client of mine was experiencing less than favorable results after implementing a new program into their business. We scheduled a follow-up meeting with the management team, because as the vendor, I knew that the answers lay in the execution of the program. During the meeting we explored several ways to improve their results and one of the solutions required me to provide additional follow-up. Although I could have charged this client for my time, I knew that it made good business sense to absorb the cost of this follow-up because my primary objective was to help my client achieve the best results possible. Subsequent meetings indicated that this investment was worth it as my client began discussing how we could take this initiative to the next level.

The challenge with this concept is that most sales people want some form of instant gratification. But this approach does not offer a direct or immediate payoff for the sales person. However, from a business perspective, it makes good sense.

It is also important to note that you don’t necessarily have to give away this additional service. A few sales trainers I know (including myself) incorporate telephone coaching into their proposals. They charge for this service but they position it as a way for the company to improve their results. They demonstrate how this additional investment will drive more dollars to their clients’ bottom line. Ultimately, your goal should be helping your customers and clients improve their business results. Here are a few points to consider.

1. Focus on their goals and objective instead of your personal agenda (closing the sale). If necessary, recommend another supplier or vendor who offers the exact product/service your client needs.

2. Follow-up. Contact your customer and talk to them after they have made their purchase. Ask them if they are getting the desired results. If they aren’t, look for ways to help them maximize their results. Offer additional support. Give them extra resources. Help them get the best results possible.

3. Incorporate a systemized process into your sales pitch or proposals. People will pay for extras providing they see that value that is brought to their organization.

4. Send information to your customers on a regular basis without being asked. I like to send articles that are relevant to my clients on a regular basis. This demonstrates that I am looking out for their interests, rather than my own. I prefer to send articles written by other people, not just the ones I write.

Zig Ziglar once stated, “You can get anything you want in life if you just help enough other people get what they want.” When you help your customers achieve their goals and objectives you become more than a supplier or vendor. You become a preferred partner. And this will prevent your competition from overtaking you in the marketplace.

Create a checklist of the additional services you can offer to your clients to help them achieve their goals. Helping your customers reach their objectives will help you increase your profits.

One word of caution…this is a process, not a quick fix. This strategy does take time to generate a return. However, it is well worth the investment.

© Copyright 2005 Kelley Robertson, All rights reserved.

About The Author

Kelley Robertson, President of the Robertson Training Group, is a professional speaker and trainer on sales, negotiating, and employee motivation. He is also the author of “Stop, Ask & Listen – Proven Sales Techniques to Turn Browsers into Buyers.” For information on his programs, visit his website at www.RobertsonTrainingGroup.com. Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his 59-Second Tip, a free weekly e-zine available at his website. You can also contact Kelley at 905-633-7750 or email him at Kelley@RobertsonTrainingGroup.com.

Elements of a successful Advertising Campaign

Elements of a successful
Advertising Campaign

A successful marketing
campaign needs certain elements to be successful. The following information will
help you to develop a successful marketing campaign.

1) Establish a
feeling of urgency for the buyer. Basically tell your customers, “You need to
sign up today because it will make you reach your goals.” Don’t tell your
customer the offer will still be as good tomorrow; they must buy today! Urgency!
Study how successful ads make the customer act now. Remember the X10 Spy Cam
advertising campaign? They always had their website set up with a deadline for a
special deal. Something like that is easy to program and will eventually urge
the customer to sign up today. Don’t over do it – use this tactic for a week -
then switch to something else. Rotate these marketing tools. Start looking more
closely at the marketing vehicles (email, letters, postcards,) you receive
yourself every day, and you’ll begin to see that effective marketing always
gives you a reason to act now.

2) Show a list of benefits if the customer
signs up with you. There must be a list of benefits to make him sign up. Will
you be smarter using your services? Will he get more visitors? Will your server
be better than the competitions hardware? Will your business help to make the
site more successful? Or make him richer, or healthier, or faster? Focus on the
client, not the advertiser. Most benefits need to be skillfully integrated into
the ad. It is a waste of time and money in an ad or on your website if you
don’t work in benefits and present them
properly.

3) Call to Action: Tell them what they must do to get it. Don’t
assume that your prospects and customers will figure out how to get what you are
offering. They won’t do your work for you. So, go ahead and tell them what to
do. If they have to call you to get it, then tell them to call (to call you
now!). If they have to write or drop a post card in the mail, or fax something
to you, then tell them clearly and in words easy to understand. The point is to
make it as easy as possible for your target customer to do what you want them to
do. People don’t like to do anything that is going to take work on their part.
Make it as easy for them to respond as possible, or they won’t = no good results
for you.

3a) Do it again: You have to (must) tell customer what to do (to
sign up with you). Tell your customer to order now (this moment). So many ads
assume that the customer will guess to fill out the contact us form, email you,
or telephone for the information, or product. Tell the customer what to do.
Provide the customer on how to respond today in several ways. As more options
you can offer, the better will be the results.

4) Plan your advertising
calendar and campaign several months in advance. Failure to plan advertising in
advance will waste a lot of your money. Rush charges, poor design, rate
increases, poor creative and poor copy are common results of failing to plan in
advance. “I didn’t have enough time”, “I was under the gun to get this placed”,
are common phrases heard under rushed circumstances. Take a blank calendar and
fill in the days, months, or quarters to advertise to your target markets.
Figure out the number of ad insertions that will make sense and negotiate a
contract with the various media suppliers (e.g. local newspapers). Book banner
web space on the important website early in advance. Prepare your website with a
special landing page for the expected visitors.

5) Test your banners and
your ads. Only by trial and error will you be able to set a baseline as to the
best response rates for your ads and banners. It is very important to maximize
response for the amount of dollars spent. Sometimes re-phrasing text or
adjusting the ad layout can make the difference between a low or just average
response and a great success and high ROI (Return on Investment). You will need
to find out what works best for your business. After you find this out, you’ll
want to stay on course and base future advertising campaigns on the success of
the old one.

6) Avoid misleading or dishonest advertising in hopes of
converting duped readers/website visitors into using your products or services.
Honesty and integrity are the primary key to repeat sales and repeat business.
If you have to trick your audience to get their attention, you will have a very
hard time keeping their attention and their business if they sign up at
all.

7) Running On-(Web)Site Events. Running events on your website is an
excellent way to encourage repeat traffic and repeat visitors. You’ll want to
begin running events once traffic from your site launch begins to fade. Examples
include contests, games, on-line interviews, chat sessions and maybe even audio
broadcasts. Do the things your competitors don’t do.

Networking Scares Me!

Networking Scares Me!

When I started my business, if I knew then what I know now I either would not have started it or I would have become profitable much faster! Everyone who has their own business needs to learn an incredible amount.

Perhaps the most important business tenet is so simple – you make money when you sell stuff. To sell stuff, you market. To market effectively, it’s important to specify a segment of the market to whom to target your marketing message. Then you give them your message and they buy!

Let’s say you have already done much of the preparation. You’ve selected a target market; you did the features/benefits analysis for your product and company and researched where your target gathers. Then what? Once you figure out where they are and what you want to say, then what do you do?

In most small businesses, relationships are critical to your success. In building relationships with other small business owners, you have the opportunity to learn, find reliable vendors and business service providers, share best practices and get customers – directly and from referrals. You find these other business owners by networking. To many, this is a very scary concept. Do not be afraid!

Before showing up, make sure your elevator speech is customer focused. Honestly, nobody really cares about you; they are interested in what’s in it for them. Why should they consider doing business with you or referring business to you from their customers? Practice in front of a mirror with a stopwatch if necessary, and make sure to smile appropriately. Review your features/benefits analysis for a confidence boost.

Then go where your ideal customers gather. If you’re all sitting at a table, suggest you all pass your cards around to each other and do a ‘round robin’ where everyone takes a minute or two to give their ‘elevator speech’ (the 30 second or more speech you give where you pitch your company or service). You may volunteer to go first if you wish – sometimes that just gets everyone going.

Some networking groups allow each attendee to give their elevator speech to everyone in the room. The time for this usually varies from 30 – 90 seconds. One networking group with whom I regularly meet also passes a tray around the room with everyone’s business cards.

If there are no formal networking opportunities at a meeting, all attendees will probably be milling around a room or lobby area striking up conversations with each other. Although this may be difficult, especially at first, just walk right up to a group of people in conversation and listen. Everyone in the room knows you are all there for the same thing – networking – and will usually welcome you into the conversation.

Tips: # 1 Keep your business cards in your left pocket, easily accessible. When you are shaking hands with someone, you can easily reach into your pocket and get a business card. # 2 Wear a name badge, and write clearly if it is a sticker. # 3 Smile. # 4 Ask others about their businesses first. This is more of a networking rule! # 5 Have something to say. Take your elevator speech and boil it down to about 10 words/7 seconds. # 6 After a few minutes, move on to other people.

You may want to ask for help from the leader or organizer of the group or event. Ask them to introduce you to people in your target. If you run out of things to say, ask open-ended questions. “Why are you here today? Who is your ideal customer? What is your biggest business problem?” are a few that work well. You are showing interest and qualifying them at the same time.

After you leave the event, send everyone you met a “Nice to meet you” email. If you want to maximize the effect of your networking, ask if you can get to know them better by meeting one-on-one to learn about each others’ businesses for purposes of referring to each other. Use the phone for your best customer/referral prospects. This is where the real power of networking kicks in. It is very unlikely someone will trust you enough in 5 minutes to decide to refer their hard-earned customers to you!

Networking can get you customers, but keep a longer-term approach. Keep going back to the same groups and presenting a consistent message directed at your target market again and again. When your contacts are ready to buy what you’re selling or come in contact with someone who is, they’ll think of you first!

About the author

Audrey Burton is a Business Coach. Audrey is a caring, but practical coach. Audrey’s ultimate goal is to help women entrepreneurs to be happy and successful at work. She keeps her clients focused and motivated by helping them create a custom plan they can be excited about. To sign up for her fr*ee, monthly email newsletter and to better understand how she works, visit her website at http://www.tigresscoaching.com. I teach women entrepreneurs to be happy at work!

coachaudrey@audreyburton.com