February 4, 2012

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How To Make Your Website More Successful? (Part II)

How To Make Your Website More Successful? (Part II)
by: Christoph Puetz

In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.

1. Outbound links: Search engines love to see outbound links every once in a while. It proves to a search engine that your website is related to a certain topic and industry. Make sure you use a keyword for the link and not just the plain URL. Linking to http://www.webhostingresourcekit.com is less valuable than linking to the same site as Web Hosting Help. The keywords here are “Web Hosting Help”.

2. Insite Cross Links: We’re not done with linking to other places yet. Insite Cross inks (links from one page of your website to another web page of your website) will be an important part of the future of your website. Imagine article “A” getting high feedback and many external people linking to it. This article page will receive a higher page rank than other pages of your website. This cross link will now share the page rank out to other web pages of your website and therefore eventually boosting the page rank of the page linked to.

3. Submit to Search Engines: You’ve built your website and are ready to go live. How will search engines find your new website? Unless you link to the new website from an existing website you will have to let search engines know about it. Submit the homepage to: Google, Altavista, WiseNut, DirectHit, and Hotbot (and all the others you know). Also submit the website to DMOZ. I’d personally stay away from paid listings unless you think it is needed. Anyway – now comes the tough part – forget about the submissions. It might take a few weeks or months for a site to be spidered.

4. Web Server Logging / Website Tracking: To be able to work properly with your website you will need good logging tools. You want to know how many website visitors you get, where they come from, what pages they look at and how long they stay. A counter on your website does not do it. You need tools like Webalizer, AWStats, Urchin or Webtrends. If your web host does not provide any of the first 3 options (Webtrends is fee-based) you should move to a new web host. Proper log file analysis is important to your success.

About The Author

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

Guides, Tutorials, and Articles for small businesses – http://www.smallbusinessland.com

Filed Under: Marketing Advertising Tagged With: , , , , , , ,

Affiliate Marketing with Google AdWords

Affiliate Marketing with Google AdWords

One of the best kept secrets in today’s affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.

In Affiliate Marketing you are promoting 3rd party products and in return you earn a share of a sale generated from your marketing efforts. We all have seen those little Amazon.com banners on different websites. These would be a very simple form of affiliate marketing. More sophisticated versions are complete stores build around Amazon.com or based on data feeds from other vendors. In some cases the affiliate has to build his own website and store – in others there are white label website templates or pages available for the affiliate to work with. Only when it comes to the actual sale the customer is redirected to the 3rd party vendor who carries the actual product.

Not a new variant but a not very well-known version of affiliate marketing is the promotion of affiliate product links/websites via Google AdWords. The power of advertising on Google.com is combined with the affiliate link. The affiliate partner does not need a website anymore, he directly links the customer to the 3rd party. With Google AdWords very targeted marketing is possible and well-written ads equipped with the right keywords can bring in big bucks. All the affiliate has to do is to figure out which keywords are affordable to promote. And that’s where secret to success is. Everyone can buy the expensive and obvious keywords to promote products but when it comes to affiliate success via PPC advertising (aka Google AdWords) the inexperienced marketing folks are being weeded out or are left with big holes in their pockets. Finding the right combination of keywords, target group, ad copy is the critical piece of the puzzle.

Overall – affiliate marketing via PPC on Google or via Overture (competitor of Google AdWords) can be very lucrative and quite a few people are making a living of it. It sounds easy to do but to break into this field a new affiliate needs a lot of luck, big bucks or patience and knowledge.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Samples of affiliate marketing can be found on http://www.eclassad.com and http://www.christiansinternet.com for your review.

Filed Under: Marketing Advertising Tagged With: , , , , , , , , ,

Affiliate Marketing with Google AdWords 1

Affiliate Marketing with Google AdWords

One of the best kept secrets in today’s affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.

In Affiliate Marketing you are promoting 3rd party products and in return you earn a share of a sale generated from your marketing efforts. We all have seen those little Amazon.com banners on different websites. These would be a very simple form of affiliate marketing. More sophisticated versions are complete stores build around Amazon.com or based on data feeds from other vendors. In some cases the affiliate has to build his own website and store – in others there are white label website templates or pages available for the affiliate to work with. Only when it comes to the actual sale the customer is redirected to the 3rd party vendor who carries the actual product.

Not a new variant but a not very well-known version of affiliate marketing is the promotion of affiliate product links/websites via Google AdWords. The power of advertising on Google.com is combined with the affiliate link. The affiliate partner does not need a website anymore, he directly links the customer to the 3rd party. With Google AdWords very targeted marketing is possible and well-written ads equipped with the right keywords can bring in big bucks. All the affiliate has to do is to figure out which keywords are affordable to promote. And that’s where secret to success is. Everyone can buy the expensive and obvious keywords to promote products but when it comes to affiliate success via PPC advertising (aka Google AdWords) the inexperienced marketing folks are being weeded out or are left with big holes in their pockets. Finding the right combination of keywords, target group, ad copy is the critical piece of the puzzle.

Overall – affiliate marketing via PPC on Google or via Overture (competitor of Google AdWords) can be very lucrative and quite a few people are making a living of it. It sounds easy to do but to break into this field a new affiliate needs a lot of luck, big bucks or patience and knowledge.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Samples of affiliate marketing can be found on http://www.eclassad.com and http://www.christiansinternet.com for your review.

Filed Under: Marketing Advertising Tagged With: , , , , , , , , ,