February 4, 2012

Easy Outsourcing for Small Businesses

Outsourcing is everywhere and almost everyone is talking about it. It affects our jobs and we might even know a few friends or family members who lost their jobs due to being outsourced. As small business owners we need to stay competitive and certain things require outsourcing – even though we might not call it that way. However, any service that a small business receives from another company is kind of outsourcing.

Outsourcing becomes more critical when it comes to things related to the Internet and small businesses should be well aware of what can be outsourced and how to outsource it. While large businesses can work with the large outsourcing providers this is not a good option for the local Heating and Plumbing business that needs some online work done (be it SEO, PPC, or web design). Small businesses can hire a local web designer or service provider and that is a good option for some stuff, but then again there are many things that would be way too expensive to be done that way.

I started outsourcing a lot of things last year and it was a lot of work. I actually went to Craig’s List Manila, posted my jobs, interviewed peopled, and assigned the jobs to someone I felt was a good choice. However, it was a difficult process which came to a halt when I posted a new ad to hire another person and one of my existing employees applied (not knowing it was me though). In the end I found out the girl was “working” 3 full-time jobs at the same time. I don’t mind if somebody wants to work a lot, but the work I paid for did not match the hours I paid for. She worked 10 hours a day fitting 3 full-time jobs into that time frame. So, instead of having a full-time person working for me, I was cheated on by someone working part-time.

There had to be a better way and I found it in oDesk. oDesk is like a market place where buyers and sellers meet. You can find content writers, link builders, software developers, data entry professionals, and many more. As a business I can post a job, interview people, read the feedback they have received from other jobs and then decide who to hire. Once somebody has been hired, oDesk has a software installed on their computer that tracks usage. This is a great tool as I can keep track of how many hours somebody works and compare it to the results.

By using oDesk I do not have to pay $50 – $75 per hour to a consultant, I can get away with a fraction of the cost and receive the same quality of work. Not everyone on oDesk works in a country where the cost of living is so much cheaper, but you can also get connected to people living and working in the US. This is important as like for content writing you want a native speaker as an example.

oDesk can be used for many things and you should definitely check it out. Look at the jobs and see what other companies are using it for. Look at the applicant profiles and see how employees can be selected and rated and reviewed. It is easy to use. Once you post a job, oDesk takes 10% on top of what you pay to an employee. As an example I posted a data entry job at a fixed price of $30 and was then charged $33.00 for the work when it was done. The same work would have taken me 6-7 hours and so I was able to do more important work instead. The same freelancer (they are not employees actually – just using the term accordingly) now has completed 3 jobs for me. While the amount of money I paid sounds very low compared to US wages, for the country this freelancer lives in it was middle-class “salary”.

Check out oDesk and see if it can be used for some of your needs. Some stuff I do through oDesk and other things I am working with US companies. Combined it is a great solution that allows me to be competitive.

The On Demand Global Workforce – oDesk

Local Lead Generation for Small Businesses

Many small business are struggling these days with their marketing efforts. Old school advertising strategies can only go so far and unless a small business adjusts their marketing efforts, they will lose out to the new advertising channels created by Internet-enabled phones and the Internet itself. But most small businesses have limited resources in regards to sales and marketing and while a business owner is used to wear many hats, learning the more difficult marketing strategies required to succeed on the Internet is almost impossible. If you talk to a business owner about Google Quality Score, A/B Split testing, Web Analytics, Pay Per Click advertising, or Facebook advertising you often lose them because they do not understand the lingo or have problems keeping up with those things already.

Then service providers entered the market offering to manage the online pay per click marketing efforts for a fee. However, the risk still stays with the small business. These service providers take 10% of the marketing budget in fees alone without providing any sort guarantees. Small businesses are at the mercy of these providers and need to trust them a lot. [Read more...]

11 Reasons How not to sell Air Conditioning (or any other product)

Going through the process of buying and getting installation of a central air conditioning unit, I have seen many different sales pitches and sales people and it is amazing what these guys do to not sell you an air conditioning system:

#11: Telling the customer how nice and cool his house on a hot summer day

#10: Telling the customer how expensive your service and your products are because you are the best company out there and everyone else will just sell you sh!t. I know you are expensive and that your services are recommended, but that is no reason to bad mouth your competition because there are other good companies out there that do not do this in front of a customer.

#9: Smelling out of your mouth like FREON 22

#8: Inflating prices because the customer can get a tax credit and you want some piece of that action, too. I am not stupid – it is easy to find out wholesale prices for anything you sell.

#7: Making promises you cannot keep. A full breaker panel is a full breaker panel and a sub panel has to be put in no matter how you talk around it.

#6: Inflate prices for addons or the possible installation of a sub panel.

#5: Inflating possible savings of more energy efficient AC units. Don’t you think a customer will do some research on the Internet eventually and discover your lies.

#4: Show up totally sweaty and look like a punk with no manners. I know that not every company has dedicated sales staff and that service technicians come out providing estimates. My 5 year old son who is playing 15 feet away from where we sit does not need to see your fat belly and your bad manners. I understand that you were fixing a dirty furnace just an hour ago, but still if that is what I can expect if I would buy from you …

#3: Contradict yourself during the sales talk with a customer. Yeah, I noticed that ….

#2: Forget what my requirements are. It’s not fun to correct you several times during a 30 minute conversation.

#1: After you took all the measurements and fed your computer with all the data (and saved it in front of my eyes) you are telling me that you have to come out again and want to give me your sales spiel just to provide me with a quote for a higher rated AC unit. You were able to present me with several options before and even made the same change I am asking for now by making 6 clicks. My house has not changed a bit since you were 2 days ago. Then you send me an offending email telling me how great your company is and what service I would receive and that this is the beginning of a wonderful friendship and that you will treat me like family, but at the bottom of the email you pretty much tell me to “P!ss off” if I do not buy what you either already quoted me or if I do not let you come out. FAIL!!!

Over the last week I had the “opportunity” to talk to several sales people and service technicians of different heating and cooling companies in my area. I am in the market to get central air conditioning installed. Above list represents my experience with these people. The winner was a) very polite, b) very knowledgeable, c) provided tons of information, d) had a great track record with the BBB and a local (honest) review website, and e) offered fair pricing. He was dressed properly, did not work with many sales tricks (if at all), and did not pressure us to get the sale.

I was not on the lookout for the cheapest offer or the fastest installation. I want something that works and has a good warranty. I also want a company I can trust and use as the service provider down the road. It’s amazing that some companies put so little effort in to get the order. It’s even more amazing how high some companies are flying – I guess pride comes before the fall. If you are selling any product, put yourself into your customer’s shoes and look at the list above – are you doing the same thing to your future customers or are you having a hard time converting a lead to sale?!

Setting Up as an Electronic Repair Authorized Service Center

Setting Up as an Electronic Repair Authorized Service Center

If you plan to upgrade your workshop into an Authorized Service Center, this should guarantee plenty of work and a secure future. Setting up from scratch as an Authorized Service Center is not an easy job. Your workshop need to meet the manufacturers’ requirement first before they can appoint your company as an Authorized Service Center.

• Good track record – Manufacturer expect a company to have a good track record in the trade and have been around for a long time.

• Accessibility – Easy for a manufacturer to deliver products to you for repair besides it save time.

• Space – A company must have enough space to store their product. A light industrial unit will be fine for them.

• Security – An alarm system is essential, door and windows must be protected so they are difficult to force. Any break in will cause you to lose business.

• Reception Area – A proper reception area, neat and tidy workshop will reflect on them as well. First impression count a lot.

• Tools and Test Equipment – The variety of tools and test equipment available will be taken into account. An oscilloscope, frequency counter, SMD rework station is a certain requirement. The work bench should be of decent size and comes with a fluorescent lighting.

• Employee – There must be enough of employee to cope up with the work of repair.

Prolong or continuous delay of repair will make them to reconsider of changing to another service center.

To run an Authorized Service Center needs total dedication, but it will bring you into contact with a lot of people, some of who can be quite influential. It can also widen the product range that comes your way…

About the Author

Jestine Yong is a electronic repairer and writer. For more information about electronic repair please visit his website at www.noahtec.com