Article Marketing still a good way to gain links and exposure?

Article Marketing still a good way to gain links and exposure?

Writing articles and publishing them on different article websites like Ezinearticles.com or GoArticles.com was a great way to build back links to your websites. However, it seemed like that Google is putting the foot down on this way to promote your website. It made the impression that this is no longer a good way to get the word out about your website. I did do some research on keywords one of my website is being found for and to my surprise the #1 spot in Google belonged to an article published on EzineArticles.com. My website was found further down – ranking #5 for a similar article (unique content). I reviewed the EzineArticles article and it was available on several other websites. So, Ezinearticles.com still seems to carry to some valuable power and if you are trying to promote your website it might still be worth doing so with article writing.

However, the one thing I would recommend – write your articles specifically for the article websites.  Don’t publish it on your own websites. Give EzineArticles.com and the other article websites a unique version and with a little luck you might have a #1 spot in Google and from there get a good link back to your website and receive good, targeted traffic as well.

What is article marketing at all? Article marketing establishes yourself as an author. You write articles and publish them on the Internet in different ways. Goal can be to either become an authority in your field or to allow others to re-publish your articles with the idea that they also have to link to your website. This would be considered SEO or search engine optimization. Search engine optimization is done to rank your website well in search engines and to gain natural traffic for your website.